Enabling the Predictive Enterprise
Ensure that the actions you take today will directly achieve your organization’s goals tomorrow. Simply put, that’s the way a Predictive Enterprise operates—and that’s what gives it a competitive advantage in the marketplace.
Meet your organization’s objectives by gaining consistent control over ad hoc decisions using predictive analytics
At any given moment within your organization, hundreds, perhaps even thousands of critical decisions are being made. Decisions that will affect your organization’s ability to generate revenue, control expenses, and manage risk. Decisions that will directly affect your bottom-line.
How does your organization make these decisions today?
Increase your likelihood of success—make more decisions data-driven
Increasingly, organizations in virtually every industry around the globe are realizing the benefits of using data to align their current actions with their future objectives. By incorporating predictive analytics into their daily operations, these organizations have gained control over the decisions they make every day, so that they can successfully meet their business goals.
How are they doing this? They’re using advanced analytics to analyze their data, combining information on past circumstances, present events, and projected future actions. They’re capitalizing on a combination of attitudinal and behavioral information, and on both structured and unstructured data, to ensure that they have a complete view of their customers, employees, patients, students, or citizens. Then they’re using the insight that they gain from this analysis to direct, optimize, and automate their decision making. Essentially, they’re becoming Predictive Enterprises.
The result is successful achievement of specific organizational goals, whether they are associated with an increase in cross-sell revenue generation, a decrease in marketing costs, a reduction in fraudulent behavior, or an increase in promotional campaign response rates.
Learn how other organizations are applying predictive analytics to meet specific business goals:
- FBTO—This leading Dutch insurance company decreases direct mailing costs by 35 percent and increases conversion rates by 40 percent using SPSS technology
- Sofmap—One of Japan's top online computer retailers, increased page views by 67% and saw profits triple, after installing a recommendation engine based on SPSS technology
- Richmond Police Department—This law enforcement agency uses SPSS technology to fight crime and increase public safety
- Banco Espírito Santo (BES)—This financial institution uses an SPSS solution to identify key behaviors of customers who are likely to leave the bank so that steps can be taken to retain them
- ECtel—This telecommunications services company uses SPSS technology as the foundation for its comprehensive fraud management solution for the telecommunications industry
Discover the bottom-line benefits of becoming a Predictive Enterprise through the use of predictive analytics.
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